Legal

Privacy Policy

Last updated: 12 July 2026

Who We Are

Nile Acacia Gum Ltd ("we", "us", "our") is a company registered in England & Wales (Company No. 15315224, VAT No. GB 456 7890 12), based in Leicester, United Kingdom. We export raw Acacia senegal gum arabic (E414) sourced from Sudan to business buyers worldwide. This policy explains how we collect, use, and protect personal information when you use this website (nileacacia.com) or submit an enquiry to us.

This site is a B2B trade website. It has no user accounts, no login system, and no online checkout — visitors browse product information and submit enquiries through our contact form.

Information We Collect

When you submit our contact form, we collect:

  • Full name
  • Company name
  • Email address
  • Phone number (optional)
  • The content of your message

We also collect limited technical information automatically via Google Analytics (see "Cookies & Analytics" below) if you consent to it: IP address (anonymised), approximate location derived from IP, browser and device type, and on-site activity such as pages visited.

How We Use Your Information

We use the personal information you provide to:

  • Respond to your enquiry
  • Arrange sample dispatch, quotations, and pricing
  • Fulfil and manage an order, if your enquiry becomes a contract
  • Send administrative correspondence relating to your enquiry or order (confirmations, shipping/documentation updates)

We do not use your information for advertising, do not build user profiles for automated decision-making, and do not send marketing or promotional communications from this data — our contact form is enquiry-only, not a newsletter sign-up.

Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Performance of a contract — to respond to enquiries and fulfil orders once a trade relationship is agreed.
  • Legitimate interests — to understand site usage trends (via analytics) and to protect the site from spam/fraudulent form submissions.
  • Consent — for Google Analytics cookies specifically, which are only set after you accept our cookie banner.

Cookies & Analytics

This site uses Google Analytics (GA4) to understand how visitors use it. Analytics cookies are not set until you accept our cookie banner — declining means no analytics cookies are placed on your device and your visit is not recorded. Full detail on the specific cookies used, their purpose, and retention period is in our Cookie Policy.

Third-Party Data Processors

We share personal information with the following processors, only as needed to run this site and respond to enquiries:

  • Web3Forms — processes and delivers contact form submissions to our inbox.
  • Google (Analytics & Fonts) — provides site analytics (consent-gated) and hosts the web fonts used on this site.
  • Vercel — hosts this website.

These processors are based in the United States. Where personal information is transferred outside the UK/EEA, we rely on the European Commission's Standard Contractual Clauses as published by our processors to safeguard that transfer.

Data Retention

We keep enquiry correspondence (name, email, phone, message) for as long as necessary to respond to your enquiry and maintain business records, and no longer than 2 years unless your enquiry becomes a signed order or contract — in which case related financial records are retained for 6 years, as required by UK tax law.

Your Rights

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request erasure of your information, where applicable
  • Restrict or object to certain processing
  • Request a copy of your data in a portable format
  • Withdraw consent at any time (for analytics cookies, simply clear your browser's cookies for this site)

To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

California Residents

If you are a California resident, our contact form may collect personal information covered by the California Customer Records statute — specifically your name and telephone number. We do not sell or share this information with third parties for cross-context behavioural advertising.

Security

This site is served over HTTPS. We do not operate a database of personal information — contact form submissions are relayed directly to our inbox via our form processor and are not stored on the website itself. Access to enquiry correspondence is limited to those who need it to respond to your enquiry.

Children's Privacy

This is a B2B trade website not directed at children. We do not knowingly collect personal information from anyone under 18.

Changes to This Policy

We may update this policy from time to time to reflect changes to our practices or for legal reasons. The "Last updated" date at the top of this page will reflect the most recent revision.

Contact Us

Questions about this policy or your personal information can be sent to info@nileacacia.com or by post to our registered office in Leicester, United Kingdom.

WhatsApp Us